Length
60 to 120 seconds for most explainers.
Levels and loudness
Low under narration; small rises between sentences help pacing.
Licensing
Creator and Studio cover explainers made for clients. The full terms are on the licensing page.
A workflow that works
- Get the voiceover recorded first
- Mark scene changes in seconds
- Ask for accents at those points
- End on a clear resolve for the call to action
Avoid melodies in the same range as the narrator’s voice.
Prompts for explainer videos
Light explainer music, pizzicato strings and soft marimba, steady pulse, 90 seconds, resolves at the end
Modern animated explainer, minimal electronic beat with plucks, accents every 8 seconds
Friendly fintech explainer, warm keys and claps, optimistic finish