Length
Common spots are 6, 15, 30 and 60 seconds. Generate each length separately so every cut ends cleanly.
Levels and loudness
Broadcast has its own loudness standards (EBU R128 in Europe, ATSC A/85 in the US). Your mixing engineer or platform will set the final target.
Licensing
Creator and Studio plans include ads and client work. Starter covers your own online content. The full terms are on the licensing page.
A workflow that works
- Map key moments in seconds
- Write the prompt with those timings
- Generate the 30-second version first, then cut-downs
- Deliver the WAV to the mix with the cue timings noted
Avoid music that peaks before the product appears. Put the biggest moment where the message is.
Prompts for advertising
30-second upbeat ad music, acoustic guitar and claps, builds to a big chord at 24 seconds for the logo
Premium car advert, dark cinematic pulses, swelling strings, hit at 12 seconds, 15 seconds total
Friendly 6-second bumper, ukulele and whistle, ends on a bright note