Length
15 to 30 seconds for most Reels, up to 90 seconds for tutorials and behind-the-scenes clips.
Levels and loudness
Like other mobile video, keep the hook in the mid range and avoid relying on deep sub bass.
Licensing
Business accounts have restricted access to popular music. Generated tracks can be used in organic Reels and boosted posts. The full terms are on the licensing page.
A workflow that works
- Pick a signature genre and two instruments for your brand
- Include them in every Reels prompt
- Ask for a loop that ends on the starting chord
- Cut on the beat in your editor
Avoid tracks with a long fade-out. The loop point becomes obvious.
Prompts for Instagram Reels
Elegant 20-second deep house loop for a jewellery brand, soft kick, airy pads, loops seamlessly
Sunny afrobeats groove for a travel reel, 30 seconds, shakers and guitar, cuts on every 2 beats
Minimal fashion reel beat, 15 seconds, filtered chords and a single snap on every bar