Brands put effort into logos, colours and typefaces, then pick music video by video. A consistent sound is just as recognisable as a consistent look.
Start with three words
Choose three words that describe the brand’s personality, such as "warm, curious, dependable" or "bold, fast, playful". Everything else follows from these.
Turn words into musical decisions
- Tempo: calm or dependable brands suit mid to slow tempos; energetic brands suit faster ones.
- Instruments: acoustic instruments feel human and warm; synths feel modern or technical; orchestral sounds feel premium or grand.
- Harmony: major keys feel open and optimistic; minor keys feel serious or sophisticated; jazz chords feel refined.
- Production: clean and bright, warm and vintage, or gritty and raw.
Write these down as a short brief and use it in every prompt.
Create a sonic logo
A sonic logo is a short motif of two to five notes that plays with your visual logo. Keep it simple enough to hum and distinctive enough not to be confused with others. Our jingle guide covers writing one.
Build a small family of tracks
Most brands need a few variations: a full theme, a calm bed for explainers, an energetic version for ads and short stings. Generate them from the same brief so they share instruments and key.
Stay consistent
Store your prompts and chosen tracks in a shared folder with notes on where each is used. When new content is made, start from the brief instead of searching from scratch.
Written by the Sonvela editorial team with AI drafting assistance, then checked against the sources linked in the text. Spotted an error? Tell us and we will correct it.